In a global market where detail makes all the difference, the sonic identity of a hospitality property is the invisible pillar defining the guest experience. New Age Productions stands as a strategic partner for ultra-luxury hotels and resorts, offering 360° consulting in the design and management of musical entertainment. Our approach transforms the acoustic atmosphere into a tangible asset, capable of elevating brand positioning and building loyalty among a discerning international clientele.

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Our Core Services

• Sound Identity Design: Creation of bespoke sonic architectures. From common areas to wellness zones, we design playlists and musical flows that evolve with the rhythm of the day, respecting the architecture and mood of the property.

• Artistic Booking & Management: Access to an international network of talent. We manage every aspect of live performance, from the stylistic selection of the musician to logistics, ensuring excellent quality standards.

• Event Sound Curatorship: Artistic direction for private events, product launches, and gala evenings within the property, providing turnkey technical and artistic solutions.

• Quality Control & Consistency: Continuous monitoring of performance quality and regular updates of sonic content to keep the offering fresh and contemporary.

Case History: The Partnership with Belmond Our management model finds its ultimate expression in our established collaboration with the Belmond group. For over five years, New Age Productions has been the exclusive partner for the musical entertainment curation across all Belmond properties in Italy.

The Belmond Project For one of the most iconic hospitality brands in the world, NAP manages the entire artistic programming, selecting talent that ranges from international jazz and refined pop to sophisticated DJ sets. This collaboration testifies to our ability to operate on a national scale with a global vision, preserving the historical uniqueness of each individual property—from the Cipriani in Venice to Villa San Michele in Fiesole and Castello di Casole in Siena, extending to the Caruso in Ravello, and Villa Sant'Andrea and Timeo in Taormina—while ensuring consistent operational excellence over time.

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